Post Heading Back to the Big Iron Model? 9

We live in a golden age of post-production. Equipment that used to be specialized and cost hundreds of thousands of dollars, now can be done on an off the shelf computer that costs a thousand. You don’t need $50,000 VTR’s to ingest anymore, you need a $20 card reader. The latest processors and SSD drives achieve […]

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3 Strip Technicolor Look in DaVinci Resolve 10

Technicolor. When you say the name it harkens back to the golden age studio era. It brings to mind the larger-than-life stars of the silver-screen, epic production values, and a hyper-vibrant punchy, onslaught of color that overwhelms the eye. While the complicated technological and chemical process of 3-strip Technicolor film is no longer available to […]


Sony F55 First Impressions 1

Thanks to the good folks over at LSV and Sony, I was able to spend an hour or two with the new Sony F55 CineAlta 4K digital cinema camera. Of course the big draw of this camera is it’s ability to shoot 4K raw (with the AXS-R5 recorder), its global shutter, and the ultra-wide color […]

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Avid Becoming More and More Pro it Seems.

Avid announced to day that it’s shedding it’s consumer divisions, to focus solely on the enterprise and professional markets. It’s selling off all of the apps that it acquired from Pinnacle (Avid Studio, Pinnacle Studio, and the Avid Studio App for the Apple iPad), to Corel, and all of its M-Audio software and hardware to inMusic. This leaves them […]


Sony FS700 Test Footage 3

The Sony reps came by yesterday to let us check out the new FS700 NXCAM, and another local vendor came with a new set of Leica Summilux-C Cinema lenses, so it seemed like a great opportunity to grab some test footage! First of all, this is not a review, as we only were able to have the […]

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